000			01317cam a2200337 a 4500
005			20250918231745.0
008			131010s2012 xx a bi 001 0 eng d
020			_a9780077645557 _cRM741.69
039		9	_a201311270956 _blan _c201311260927 _dhendon _c201311260926 _dhendon _y10-10-2013 _zrahah
040			_aUKM
090			_aHF5415.33.U6H38 2012
090			_aHF5415.33.U6 _bH38 2012
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_a12th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _c2012.
300			_axxvii, 772 p. : _bill. ; _c27 cm.
500			_aBook is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media.
504			_aIncludes bibliographical references and index.
650		0	_aConsumer behavior _zUnited States.
650		0	_aMarket surveys _zUnited States.
650		0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aMothersbaugh, David L.
907			_a.b15746197 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.33.U6H38 2012
914			_avtls003542055
990			_aha
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2013-10-10 _cm _da _feng _gxx _y0 _z.b15746197
999			_c554798 _d554798