000			01694nam a2200337 a 4500
005			20250918231742.0
008			131010s2013 nyua b 001 0 eng
020			_a9780415626392 (pbk.) _cRM127.37
020			_a0415626390 (pbk.)
039		9	_a201311150923 _brosli _y10-10-2013 _zrahah
040			_aDLC _cDLC _dDLC _dUKM
090			_aHD30.28.N483
090			_aHD30.28 _b.N483
100	1		_aNeves, Marcos Fava.
245	1	0	_aDemand driven strategic planning / _cMarcos Fava Neves.
260			_aNew York : _bRoutledge, _c2013.
300			_aix, 180 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references ( p. [165]-273) and index.
505	0		_aThe company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
650		0	_aStrategic planning.
650		0	_aMarketing _xPlanning.
650		0	_aBusiness networks.
907			_a.b15745429 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD30.28.N483
914			_avtls003541968
990			_ark4
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2013-10-10 _cm _da _feng _gnyu _y0 _z.b15745429
999			_c554724 _d554724