000			02820nam a22003854a 4500
005			20250918231707.0
008			131001s2012 enkb b 001 0 eng d
020			_a9780745653327 (hbk.) _cRM222.86
020			_a0745653324 (hbk.)
020			_a9780745653334 (pbk.)
020			_a0745653332 (pbk.)
039		9	_a201312181536 _brosli _c201312031722 _dmazarita _y10-01-2013 _zlatihan
040			_aBTCTA _beng _cBTCTA _dUKMGB _dYDXCP _dBDX _dCDX _dNDD _dNLE _dBWX _dWAU _dDEBBG _dGYG _dCOD _dDEBSZ _dVRC _dUKM
090			_aP92.I4A865
090			_aP92.I4 _bA865
100	1		_aAthique, Adrian.
245	1	0	_aIndian media : _bglobal approaches / _cAdrian Athique.
260			_aCambridge, UK : _bPolity Press, _c2012.
300			_av, 186 pages : _bmap ; _c23 cm.
490	1		_aGlobal media and communication
504			_aIncludes bibliographical references (p. 161-182) and index.
505	0		_aIntroduction: A Global Approach to the Indian Media -- Mass Media and the Making of Modern India -- Media Development and Mixed Messages -- Liberalization, Diversity and the Age of Television -- The Global Dynamics of Indian Media Piracy -- Digital India: Software, Services and Cybercultures -- Bollywood, Brand India and Soft Power -- Media Provision and the New Leisure Economy -- Afterword: Indian Media and the Asian Century.
520			_a'The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.'--P. [4] of cover.
650		0	_aMass media _zIndia.
650		0	_aMass media _xSocial aspects _zIndia.
830		0	_aGlobal media and communication.
907			_a.b15736623 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kP92.I4A865
914			_avtls003541007
990			_ark4
991			_aInstitut Kajian Etnik (KITA)
998			_at _b2013-01-10 _cm _da _feng _genk _y0 _z.b15736623
999			_c553857 _d553857