| 000 | 02846nam a2200409 a 4500 | ||
|---|---|---|---|
| 005 | 20250918192414.0 | ||
| 008 | 130806s2012 enka b 001 0 eng | ||
| 020 |
_a9780415783033 (hbk.) _cRM498.75 |
||
| 020 | _a9780415783132 (pbk.) | ||
| 020 | _a0415783038 (hbk.) | ||
| 020 | _a0415783135 (pbk.) | ||
| 039 | 9 |
_a201312261635 _bzaina _c201312101104 _dhamudah _c201311061139 _dzabidah _c201311061139 _dzabidah _y08-06-2013 _zhamudah |
|
| 040 |
_aDLC _cDLC _dDLC _dUKM |
||
| 090 | _aHF5415.5.C647 | ||
| 090 |
_aHF5415.5 _b.C647 |
||
| 245 | 0 | 0 |
_aConsumer-brand relationships : _btheory and practice / _cedited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. |
| 246 | 3 | _aConsumer brand relationships. | |
| 260 |
_aLondon : _bRoutledge, _c2012. |
||
| 300 |
_axxvi, 424 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 |
_a'The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area'-- _cProvided by publisher. |
||
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 |
_aRelationship marketing _xResearch. |
|
| 700 | 1 | _aFournier, Susan | |
| 700 | 1 |
_aBreazeale, Michael, _d1964- |
|
| 700 | 1 | _aFetscherin, Marc. | |
| 907 |
_a.b1569883x _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.5.C647 |
||
| 914 | _avtls003536849 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-06-08 _cm _da _feng _genk _y0 _z.b1569883x |
||
| 999 |
_c552491 _d552491 |
||