| 000 | 01459nam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20250930134804.0 | ||
| 008 | 130806s2014 cau b 001 0 eng | ||
| 020 |
_a9781412991308 (pbk.) _cRM304.97 |
||
| 039 | 9 |
_a201409100850 _bzaleha _c201409081212 _dIzzati _c201408291625 _dIzzati _c201312060817 _dzabidah _y08-06-2013 _zhamudah |
|
| 040 |
_dUKM _erda |
||
| 090 | _aHF5415.2.C58 | ||
| 090 |
_aHF5415.2 _b.C58 |
||
| 090 |
_aHF5415.2 _b.C648e 2014 9HUKM |
||
| 100 | 1 |
_aClow, Kenneth E., _eauthor. |
|
| 245 | 1 | 0 |
_aEssentials of marketing research : _bputting research into practice / _cKenneth E. Clow, Karen E. James. |
| 264 | 4 |
_aThousand Oaks : _bSAGE, _c[2014], ©2014. |
|
| 300 |
_axxii, 497 pages : _billustrations ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _960390 |
|
| 700 | 1 |
_aJames, Karen E., _eauthor. |
|
| 907 |
_a.b15698671 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.2.C58 |
||
| 914 | _avtls003536832 | ||
| 990 | _aza/izzati | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 991 | _aJabatan Kesihatan Masyarakat, PPUKM | ||
| 998 |
_ah _at _b2013-06-08 _cm _da _feng _gcau _y0 _z.b15698671 |
||
| 999 |
_c552475 _d552475 |
||