000 01128nam a2200301 a 4500
005 20250918192414.0
008 130806s2013 cauab b 001 0 eng
020 _a9781412998680 (pbk.)
_cRM203.26
039 9 _a201312051634
_bzabidah
_c201311200915
_dhamudah
_y08-06-2013
_zhamudah
040 _aDLC
_cDLC
_dUKM
090 _aHF5415.P484
090 _aHF5415
_b.P484
100 1 _aPeterson, Mark,
_d1956-
245 1 0 _aSustainable enterprise :
_ba macromarketing approach /
_cMark Peterson.
260 _aThousand Oaks, Calif. :
_bSAGE,
_c2013.
300 _axx, 535 p. :
_bill., maps ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xSocial aspects.
650 0 _aSocial responsibility of business.
907 _a.b15698634
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.P484
914 _avtls003536828
990 _aza
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2013-06-08
_cm
_da
_feng
_gcau
_y0
_z.b15698634
999 _c552471
_d552471