000			03595nam a2200325 a 4500
005			20250930134804.0
008			130806s2013 njua 001 0 eng
020			_a9781118295342 (pbk.) _cRM99.01
039		9	_a201311071646 _bzaina _c201310071302 _drahah _y08-06-2013 _zrahah
040			_aDLC _cDLC _dDLC _dUKM
090			_aHB615.C656
090			_aHB615 _b.C656
100	1		_aCooper, Brant.
245	1	4	_aThe lean entrepreneur : _bhow visionaries create products, innovate with new ventures, and disrupt markets / _cBrant Cooper and Patrick Vlaskovits.
260			_aHoboken, N.J. : _bWiley, _c2013.
300			_axxiii, 256 p. : _bcol. ill. ; _c20 x 25 cm.
504			_aIncludes index.
520			_a'Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the'Lean Startup' concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses'-- _cProvided by publisher.
650		0	_aEntrepreneurship. _959663
650		0	_aSuccess in business.
700	1		_aVlaskovits, Patrick.
907			_a.b15698427 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHB615.C656
914			_avtls003536807
990			_azsz
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2013-06-08 _cm _da _feng _gnju _y0 _z.b15698427
999			_c552450 _d552450