000			02029nam a2200349 a 4500
005			20250930134802.0
008			130806s2013 njua b 001 0 eng
020			_a9781118496404 (hbk.) _cUKM65.95
020			_a111849640X (hbk.)
039		9	_a201311110940 _bzabidah _c201310241543 _drahah _y08-06-2013 _zrahah
040			_aYDXCP _beng _cYDXCP _dDLC _dBDX _dUKMGB _dCQU _dGK5 _dCLE _dVP@ _dBWX _dNGU _dMUU _dWIM _dCDX _dUKM
090			_aHF5415.K62447
090			_aHF5415 _b.K62447
100	1		_aKotler, Philip.
245	1	0	_aMarket your way to growth : _b8 ways to win / _cPhilip and Milton Kotler.
260			_aHobokon, NJ : _bJohn Wiley & Sons, _c2013.
300			_axxviii, 212 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references ( p. 201-206) and index.
520			_a'With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.'--Publisher's website.
650		0	_aMarketing. _960389
650		0	_aCustomer relations _xManagement.
650		0	_aRelationship marketing.
700	1		_aKotler, Milton.
907			_a.b15697988 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.K62447
914			_avtls003536761
990			_aza
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2013-06-08 _cm _da _feng _gnju _y0 _z.b15697988
999			_c552407 _d552407