000			02294nam a2200349Ma 4500
005			20250918192410.0
008			130806s2013 njua 001 0 eng
020			_a9781118428375 (hbk.) _cRM65.95
020			_a1118428374 (hbk.)
039		9	_a201311151127 _brosli _c201310241536 _drahah _y08-06-2013 _zrahah
040			_aAU@ _beng _cAU@ _dOCLCO _dUKM
090			_aHF5438.8.P74K435
090			_aHF5438.8.P74 _bK435
100	1		_aKeller, Nadine, _d1962-
245	1	0	_aMake it all about them : _bwinning sales presentations / _cNadine Keller.
260			_aHoboken, N.J. : _bWiley, _c2013.
263			_a201301
300			_axv, 220 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aMake it all about them -- Start with the end in mind -- Develop a story -- Developing stories for existing clients (rebids) -- Facilitating the experience -- Speaking the client's language -- Making it compelling -- Anticipating and answering questions -- Behaving as a team: team dynamics -- Analyzing your audience -- Dodging the bullets: avoiding death by PowerPoint -- The strategy behind the materials.
520			_a'In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.'--Publisher's website.
650		0	_aSales presentations.
650		0	_aBusiness presentations.
907			_a.b15697940 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5438.8.P74K435
914			_avtls003536757
990			_ark4
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2013-06-08 _cm _da _feng _gnju _y0 _z.b15697940
999			_c552403 _d552403