| 000 | 01439nam a2200325Ma 4500 | ||
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| 005 | 20250930134801.0 | ||
| 008 | 130806s2013 njua e 001 0 eng | ||
| 020 |
_a9781118153741 (pbk) _cRM132.07 |
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| 039 | 9 |
_a201311151135 _brosli _c201310241532 _drahah _y08-06-2013 _zrahah |
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| 040 |
_aAU@ _beng _cAU@ _dOCLCO _dUKM |
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| 090 | _aHF5415.D468 2013 | ||
| 090 |
_aHF5415 _b.D468 2013 |
||
| 100 | 1 | _aDavis, John A. | |
| 245 | 1 | 0 |
_aMeasuring marketing : _b110+ key metrics every marketer needs / _cJohn A. Davis. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c2013. |
||
| 300 |
_axxii, 344 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrevious ed.: 2007. | ||
| 520 | _aMarketing has long been considered more art than science, but the demands of a more dynamic, globalised business world has led to the development of sophisticated methods for quantifying marketing success. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 907 |
_a.b15697939 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.D468 2013 |
||
| 914 | _avtls003536756 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2013-06-08 _cm _da _feng _gnju _y0 _z.b15697939 |
||
| 999 |
_c552402 _d552402 |
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