000			02559nam a2200337 a 4500
005			20250930134758.0
008			130802s2013 njua b 001 0 eng d
020			_a9781118402306 _cRM79.18
020			_a1118402308
039		9	_a201312311110 _bzaina _c201311281642 _dbaiti _c201311140758 _drahah _y08-02-2013 _zrahah
040			_aBTCTA _beng _cBTCTA _dDLC _dUKMGB _dYBM _dOCLCO _dYDXCP _dBWX _dNGU _dMUU _dCUD _dUKM
090			_aHF5415.M523
090			_aHF5415 _b.M523
100	1		_aMiddleton, Daina.
245	1	0	_aMarketing in the participation age : _ba guide to motivating people to join, share, take part, connect, and engage / _cDaina Middleton.
260			_aHoboken, NJ : _bJohn Wiley & Sons Inc., _c2013.
300			_axvii, 205 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p.195-197) and index.
505	0		_aIntroduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist.
520			_a'Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business.'--Publisher's website.
650		0	_aMarketing. _960389
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/enhancements/fy1305/2012285087-t.html
907			_a.b15696157 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.M523
914			_avtls003536558
990			_abaiti
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2013-02-08 _cm _da _feng _gnju _y0 _z.b15696157
999			_c552230 _d552230