| 000 | 02741cam a22003494a 4500 | ||
|---|---|---|---|
| 005 | 20250918192356.0 | ||
| 008 | 130731s2012 nju 001 0 eng | ||
| 020 |
_a9781118243268 (hardback) _cRM65.95 |
||
| 039 | 9 |
_a201311251600 _bbaiti _c201311121241 _drahah _y07-31-2013 _zrahah |
|
| 040 |
_aDLC _cDLC _dDLC _dUKM |
||
| 090 | _aHF5415.1265.H378 | ||
| 090 |
_aHF5415.1265 _b.H378 |
||
| 100 | 1 |
_aHasen, Jeff, _d1958- |
|
| 245 | 1 | 0 |
_aMobilized marketing : _bdriving sales, engagement, and loyalty through mobile marketing / _cJeff Hasen. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2012. |
||
| 300 |
_axvii, 206 p. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 520 |
_a'Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights'-- _cProvided by publisher. |
||
| 650 | 0 | _aTelemarketing. | |
| 650 | 0 | _aMobile commerce. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aCell phone advertising. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 907 |
_a.b15694264 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.1265.H378 |
||
| 914 | _avtls003536343 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2013-05-07 _cm _da _feng _gnju _y0 _z.b15694264 |
||
| 999 |
_c552042 _d552042 |
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