000			03012nam a22003374a 4500
005			20250918192355.0
008			130731s2012 cau b 001 0 eng
020			_a9781118249741 (hbk.) _cRM72.57
039		9	_a201311291659 _brosli _c201311120946 _drahah _y07-31-2013 _zrahah
040			_aDLC _cDLC _dDLC _dUKM
090			_aHD45.R334
090			_aHD45 _b.R334
100	1		_aRadjou, Navi.
245	1	0	_aJugaad innovation : _bthink frugal, be flexible, generate breakthrough growth / _cby Navi Radjou, Jaideep Prabhu, and Simone Ahuja.
260			_aSan Francisco, CA : _bJossey-Bass, _c2012.
300			_axi, 275p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a'A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations.'-- _cProvided by publisher.
650		0	_aTechnological innovations _vCase studies.
650		0	_aAdaptability (Psychology) _vCase studies.
700	1		_aPrabhu, Jaideep C.
700	1		_aAhuja, Simone.
907			_a.b15694033 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD45.R334
914			_avtls003536319
990			_ark4
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2013-05-07 _cm _da _feng _gcau _y0 _z.b15694033
999			_c552019 _d552019