| 000 | 02897nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918192345.0 | ||
| 008 | 130730s2012 cauabf 001 0 eng | ||
| 020 |
_a9781118074510 (hbk.) _cRM105.63 |
||
| 039 | 9 |
_a201311221346 _bzaina _c201311081604 _drahah _y07-30-2013 _zrahah |
|
| 040 |
_aDLC _cDLC _dDLC _dUKM |
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| 043 | _ama----- | ||
| 090 | _aHF5415.12.A65M343 | ||
| 090 |
_aHF5415.12.A65 _bM343 |
||
| 100 | 1 |
_aMahajan, Vijay, _d1948- |
|
| 245 | 1 | 4 |
_aThe Arab world unbound : _btapping into the power of 350 million consumers / _cVijay Mahajan. |
| 260 |
_aSan Francisco : _bJossey-Bass, _c2012. |
||
| 300 |
_axiii, 408 p., [16] p. of plates : _bill. (some col.), map ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 520 |
_a'An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities'-- _cProvided by publisher. |
||
| 650 | 0 |
_aMarketing _zArab countries. |
|
| 650 | 0 |
_aInternational business enterprises _zArab countries. |
|
| 907 |
_a.b15691615 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.12.A65M343 |
||
| 914 | _avtls003536054 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-04-07 _cm _da _feng _gcau _y0 _z.b15691615 |
||
| 999 |
_c551781 _d551781 |
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