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| 090 | _aHF5415.13.M356 2014 | ||
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_aHF5415.13 _b.M356 2014 |
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| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _btext and cases / _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western/Cengage Learning, _c2014. |
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| 300 |
_axxvi, 587 p. : _bill. (some col.), map ; _c26 cm. |
||
| 500 | _aRevised ed. of Marketing Strategy / O. C. Ferrell ... [et al.]. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
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| 700 | 1 | _aHartline, Michael D. | |
| 907 |
_a.b15690477 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M356 2014 |
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| 914 | _avtls003535934 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-04-07 _cm _da _feng _gohu _y0 _z.b15690477 |
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