000			01799nam a2200349 i 4500
005			20250918192334.0
008			130729s2014 at a b 001 0 eng
020			_a9781133307334 (pbk.) _cRM527.57
020			_a1133307337 (pbk.)
039		9	_a201311281540 _brosli _c201311151008 _dhamudah _c201311151005 _dhamudah _c201311150958 _dhamudah _y07-29-2013 _zhamudah
040			_aDLC _beng _cDLC _erda _dUKM
090			_aP91.3.W47 2014
090			_aP91.3 _b.W47 2014
100	1		_aWimmer, Roger D.
245	1	0	_aMass media research : _ban introduction / _cRoger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.
250			_aTenth Edition.
264		1	_aAustralia : _bCengage- Wadsworth, _c[2014].
300			_axiii, 481 pages : _billustrations ; _c24 cm.
490	0		_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references and index.
505	0		_aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
650		0	_aMass media _xResearch.
700	1		_aDominick, Joseph R.
907			_a.b15689190 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kP91.3.W47 2014
914			_avtls003535795
990			_ark4
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2013-03-07 _cm _da _feng _gat _y0 _z.b15689190
999			_c551541 _d551541