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| 005 | 20250918192331.0 | ||
| 008 | 130729s2013 ohua b 001 0 eng d | ||
| 020 |
_a9781111580216 (hbk) _cRM951.24 |
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| 020 | _a1111580219 (hbk) | ||
| 039 | 9 |
_a201310020940 _brosli _c201310020940 _drosli _c201309261153 _drahah _y07-29-2013 _zrahah |
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| 040 |
_aLVB _bfre _cLVB _dUKM |
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| 090 | _aHF5415.123.S55 2013 | ||
| 090 |
_aHF5415.123 _b.S55 2013 |
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| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, J. Craig Andrews. |
| 250 | _a9th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _cò013. |
||
| 300 |
_axxii, 729 p. : _bill. (certaines en coul.) ; _c29 cm. |
||
| 504 | _aBibliographies. | ||
| 650 | 0 |
_aVentes _xPromotion. |
|
| 650 | 0 | _aMarketing direct. | |
| 700 | 1 | _aAndrews, J. Craig. | |
| 907 |
_a.b15688537 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.123.S55 2013 |
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| 914 | _avtls003535699 | ||
| 990 | _ark4 | ||
| 991 | _aFaklulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-03-07 _cm _da _feng _gohu _y0 _z.b15688537 |
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| 999 |
_c551477 _d551477 |
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