000 01374nam a2200325Ia 4500
005 20250930134732.0
008 130724s2013 ohua b 001 0 eng
020 _a9781111525842 (pbk.)
_cRM187.82
020 _a1111525846 (pbk.)
039 9 _a201309231214
_bzabidah
_c201308281213
_drahah
_y07-24-2013
_zrahah
040 _aNz
_cUX1
_dOCLCO
_dCFI
_dYDXCP
_dCDX
_dUKM
090 _aHF5415.2.I194
090 _aHF5415.2
_b.I194
100 1 _aIacobucci, Dawn.
_952323
245 1 0 _aMarketing models :
_bmultivariate statistics and marketing analytics /
_cDawn Iacobucci.
260 _aMason, Ohio :
_bSouth-Western, Cengage Learning,
_c2013.
300 _axi, 206 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 199-200) and index.
650 0 _aMarketing
_xMathematical models.
650 0 _aMarketing
_xStatistical methods.
650 0 _aMultivariate analysis.
907 _a.b15686723
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.2.I194
914 _avtls003535476
990 _aza
991 _aFakulti Ekonomi Dan Pengurusan
998 _at
_b2013-11-07
_cm
_da
_feng
_gohu
_y0
_z.b15686723
999 _c551296
_d551296