000 01705nam a22003254a 4500
005 20250918191506.0
008 130618s2012 caua b 001 0 eng
020 _a9781412987769 (pbk.)
_cRM211.51
020 _a1412987768 (pbk.)
039 9 _a201309251217
_brosli
_c201309101548
_drahah
_y06-18-2013
_zrahah
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dBWX
_dCDX
_dIAD
_dDLC
_dUKM
090 _aP91.B43 2012
090 _aP91
_b.B43 2012
100 1 _aBerger, Arthur Asa,
_d1933-
245 1 0 _aMedia analysis techniques /
_cArthur Asa Berger.
250 _a4th ed.
260 _aThousand Oaks, Calif. :
_bSAGE,
_c2012.
300 _axv, 260 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 247-251) and indexes.
505 0 _aTechniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
650 0 _aMass media
_xMethodology.
650 0 _aMass media criticism.
907 _a.b1566403x
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kP91.B43 2012
914 _avtls003533023
991 _aFakulti Sains Sosial & Kemanusiaan
998 _at
_b2013-05-06
_cm
_da
_feng
_gcau
_y0
_z.b1566403x
999 _c549098
_d549098