000			01437cam a2200361Ka 4500
005			20250918191459.0
008			130617s2012 enka b 001 0 eng d
020			_a9780273753285 (pbk.) _cRM541.73
020			_a0273753282 (pbk.)
020			_a9780273753353
020			_a0273753355
039		9	_a201310081442 _bzaina _c201309120936 _drahah _y06-17-2013 _zrahah
040			_aSISPL _cSISPL _dSISPL _dYDXCP _dYDX _dUKM
090			_aHF5415.123.C556 2012
090			_aHF5415.123 _b.C556 2012
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack.
250			_a5th ed., Global ed.
260			_aHarlow, Essex : _bPearson Education, _c2012.
300			_a463 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
700	1		_aBaack, Donald.
907			_a.b15662457 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.123.C556 2012
914			_avtls003532836
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2013-04-06 _cm _da _feng _genk _y0 _z.b15662457
999			_c548950 _d548950