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| 005 | 20250930134615.0 | ||
| 008 | 130612s2013 ohua b 001 0 eng | ||
| 020 |
_a9781133190646 (pbk.) _cRM803.61 |
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| 020 | _a1133190642 (pbk.) | ||
| 039 | 9 |
_a201310311539 _bzabidah _c201310220934 _dhamudah _c201309041633 _drosli _c201308291002 _drahah _y06-12-2013 _zhamudah |
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| 040 |
_aDLC _cDLC _dUKM |
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| 090 | _aHF5415.2.Z539 2013 | ||
| 090 |
_aHF5415.2 _b.Z539 2013 |
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| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
| 250 | _a5th ed. | ||
| 260 |
_aMason, OH. : _bSouth-Western Cengage Learning, _c2013. |
||
| 300 |
_axxiv, 452 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/cengage). | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _960390 |
|
| 700 | 1 | _aBabin, Barry J. | |
| 907 |
_a.b15657735 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.2.Z539 2013 |
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| 914 | _avtls003532326 | ||
| 990 | _ark4 | ||
| 991 | _aGraduate School of Business | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2013-12-06 _cm _da _feng _gohu _y0 _z.b15657735 |
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| 999 |
_c548495 _d548495 |
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