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| 005 | 20250930134610.0 | ||
| 008 | 130611s2013 nyua b 001 0 eng | ||
| 020 |
_a9780077861056 (hbk.) _cRM699.24 |
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| 039 | 9 |
_a201310300834 _bzabidah _c201310211251 _dhamudah _y06-11-2013 _zhamudah |
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| 040 |
_aDLC _cDLC _dDLC _dUKM |
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| 090 | _aHF5415.13.P385 2013 | ||
| 090 |
_aHF5415.13 _b.P385 2013 |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c2013. |
||
| 300 |
_axvii, 796 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 700 | 1 | _aDonnelly, James H. | |
| 907 |
_a.b1565624x _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.P385 2013 |
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| 914 | _avtls003532169 | ||
| 990 | _aza | ||
| 991 | _aGraduate School of Business | ||
| 998 |
_at _b2013-11-06 _cm _da _feng _gnyu _y0 _z.b1565624x |
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| 999 |
_c548348 _d548348 |
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