000			04057nam a2200469 a 4500
005			20250918191423.0
008			130610s2012 enk b 001 0 eng
020			_a9780805858518 (hbk.)
020			_a0805858512 (hbk.)
020			_a9780085858529
020			_a0085858528
020			_a9780203149492
020			_a0203149491
020			_a9780805858525 (pbk) _cRM129.15
020			_a0805858520 (pbk)
039		9	_a201402251645 _brosli _c201402240913 _dhamudah _y06-10-2013 _zhamudah
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dBAKER _dUKMGB _dYDXCP _dBWX _dCOO _dITJCU _dAU@ _dOCLCO _dA6Q _dCDX _dPUL _dZCU _dUKM
043			_an-us---
090			_aHE8700.66.U6B839
090			_aHE8700.66.U6 _bB839
100	1		_aBuzzard, Karen.
245	1	0	_aTracking the audience : _bthe ratings industry from analog to digital / _cby Karen Buzzard.
260			_aAbingdon, Oxon : _bRoutledge, _c2012.
300			_ax, 174 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_apt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative -- 3.Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative -- pt. II Digital -- 4.Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative -- 5.Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative -- 6.Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative -- 7.Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative.
520			_a'In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings'currency' as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future'-- _cProvided by publisher.
650		0	_aTelevision programs _zUnited States _xRating _xHistory.
650		0	_aRadio programs _zUnited States _xRating _xHistory.
650		0	_aTelevision viewers _zUnited States _xMeasurement _xHistory.
650		0	_aRadio audiences _zUnited States _xMeasurement _xHistory.
650		0	_aAnalog electronic systems.
650		0	_aDigital electronics.
907			_a.b15654680 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHE8700.66.U6B839
914			_avtls003531996
990			_ark4
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2013-10-06 _cm _da _feng _genk _y0 _z.b15654680
999			_c548192 _d548192