000			01586cam a2200349Ma 4500
005			20250918191348.0
008			130530r20112009nyua e b 001 0 eng
020			_a9781591843900 (pbk.) _cRM61.50
020			_a1591843901 (pbk.)
039		9	_a201306061829 _bzaina _y05-30-2013 _zmazarita
040			_aAU@ _beng _cAU@ _dYDXCP _dSINLB _dUKMGB _dBDX _dIAD _dZCU _dUKM
090			_aP96.M34K654
090			_aP96.M34 _bK654
100	1		_aKnee, Jonathan A.
245	1	4	_aThe curse of the mogul : _bwhat's wrong with the world's leading media companies / _cJonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
250			_aPbk. ed. with a new postscript.
260			_aNew York : _bPortfolio Penguin, _c2011.
300			_aviii, 312 p. : _bill. ; _c22 cm.
500			_aOriginally published in hardcover: New York : Portfolio, 2009.
504			_aIncludes bibliographical references and index.
520			_aWe live in the age of big Media, with the celebrity moguls telling us that'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?
650		0	_aMass media _xManagement.
700	1		_aGreenwald, Bruce C. N., _d1946-
700	1		_aSeave, Ava.
907			_a.b15646439 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kP96.M34K654
914			_avtls003531121
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2013-04-05 _cm _da _feng _gnyu _y0 _z.b15646439
999			_c547380 _d547380