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005 20250930134534.0
008 130527s2012 enka b 001 0 eng d
020 _a9781856048064 (pbk.)
_cRM228.01
020 _a1856048063
039 9 _a201308201449
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_dhamudah
_y05-27-2013
_zhamudah
040 _aUTO
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_dYNK
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090 _aZ716.3.P68
090 _aZ716.3
_b.P68
100 1 _aPotter, Ned,
_d1980-
245 0 4 _aThe library marketing toolkit /
_cNed Potter.
246 3 _aLibrary marketing tool kit.
260 _aLondon :
_bFacet Publishing,
_c2012.
300 _axxii, 218 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [201]-203) and index.
505 0 0 _tIntroduction :
_tAbout marketing --
_tSeven key concepts for marketing libraries :
_tThe seven concepts ;
_tAnchoring these ideas in marketing theory --
_tStrategic marketing :
_tThe marketing cycle ;
_g1.
_tDecide on your goals ;
_g2.
_tMarket research ;
_g3.
_tSegmentation ;
_g4.
_tSet objectives ;
_g5.
_tPromotional activities ;
_g6.
_tMeasurement ;
_g7.
_tEvaluation ;
_t8.
_tModification --
_tDeveloping a marketing plan --
_tThe library brand :
_tQuick definitions ;
_tWhat is library branding? ;
_tVisual identity ;
_tMerchandise ;
_tSlogans ;
_tBranding and marketing a converged library and IT service --
_tMarketing and the library building :
_tLibrary design ;
_tSigns and displays ;
_tMarketing the library as space --
_tAn introduction to online marketing :
_tThe library website ;
_tSearch Engine Optimization (SEO) ;
_tMobile websites ;
_tE-mail --
_tMarketing with social media :
_tDo your patrons use social media? ;
_tGeneral principles of marketing with social media ;
_tTwitter ;
_tFacebook ;
_tBlogs and blogging ;
_tTumblr ;
_tGoogle+ ;
_tLinkedIn ;
_tConclusion --
_tMarketing with new technologies :
_tQuick definitions ;
_tVideo marketing ;
_tImage sharing ;
_tQR codes ;
_tGeolocational apps ;
_tWeb 2.0 catalogues and live chat ;
_tPodcasts Wikis ;
_tSlide sharing ;
_tViral marketing ;
_tTechnology and teenagers --
_tMarketing and people :
_tCollaborating with people ;
_tReaching people --
_tInternal marketing :
_tThe importance of internal marketing ;
_tMarketing to internal stakeholders ;
_tMarketing with internal stakeholders: co-operative promotion --
_tLibrary advocacy as marketing :
_tNational campaigns and localPromotingg ;
_tPormoting your library incriticisme to citicism of libraries in general ;
_tAdvocacy, positiveand possitive messages ;
_tThe library media narrative ;
_tTrojan horse advocacy --
_tMarketing special collections and archives :
_tIntroduction ;
_tAccess, access, access: marketing digital collections ;
_tGenealogy ;
_tTailoring your marketing to fit the cultural landscape ;
_tMounting and promoting a more traditional exhibition ;
_tLearning from museums ;
_tCrowdsourcing ;
_tMarketing audiovisual materials --
_tA final word on marketing libraries --
_tAppendix: Glossary of Web 2.0 tools and platforms.
520 8 _aThis practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
650 0 _aLibraries
_xMarketing.
_960263
650 0 _aBranding (Marketing)
_xLibraries.
650 0 _aLibraries
_xPublic relations.
650 0 _aAdvertising
_xLibraries.
907 _a.b1564330x
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