000			01969nam a2200325 a 4500
005			20250918191318.0
008			130520s2010 enka b 001 0 eng
020			_a9781408114421 (pbk.) _cRM101.50
020			_a1408114429 (pbk.)
039		9	_a201306050828 _bzabidah _y05-20-2013 _zmazarita
040			_dUKM
090			_aTK5105.888.M394
090			_aTK5105.888 _b.M394
100	1		_aMcGovern, Gerry.
245	1	4	_aThe stranger's long neck : _bhow to deliver what your customers really want online / _cGerry McGovern.
260			_aLondon : _bA & C Black, _c2010.
300			_a218 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [213]) and index.
520			_aThe Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want -- and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are'strangers', in that he or she is always'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the'long neck' theory to create and manage efficient and user-friendly websites. --From publisher's web site.
650		0	_aWeb sites _xDesign.
650		0	_aInternet marketing.
650		0	_aCustomer relations.
907			_a.b15639952 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kTK5105.888.M394
914			_avtls003530432
990			_aza
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2013-07-05 _cm _da _feng _genk _y0 _z.b15639952
999			_c546739 _d546739