000			02411nam a22003254a 4500
005			20250930134503.0
008			130509s2012 maua b 001 0 eng
020			_a9780132544481 (hardcover : alk. paper) _cRM607.78
020			_a0132544482 (hardcover : alk. paper)
039		9	_a201310311540 _bbaiti _c201310211024 _dhamudah _y05-09-2013 _zhamudah
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC _dUKM
090			_aHF5415.2.M288 2012
090			_aHF5415.2 _b.M288 2012
100	1		_aMalhotra, Naresh K.
245	1	0	_aBasic marketing research : _bintegration of social media / _cNaresh K. Malhotra.
250			_a4th ed.
260			_aBoston : _bPearson, _c2012.
300			_axxxii, 640 p. : _bcol. ill. ; _c29 cm.
500			_aBahan Bacaan Asas Fakulti 2013
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.
650		0	_aMarketing research. _960390
907			_a.b15632453 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.2.M288 2012
914			_avtls003529586
990			_abaiti
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2013-09-05 _cm _da _feng _gmau _y0 _z.b15632453
999			_c546033 _d546033