000			01339nam a2200349 a 4500
005			20250918190351.0
008			130408s2007 ohua 000 0 eng d
020			_a0324408080 (international student ed.) _cHadiah
039		9	_a201412091203 _blatihan _c201304170922 _dzaina _y04-08-2013 _zmiza
040			_dUKM
090			_aHF5415.123.S53 2007
090			_aHF5415.123 _b.S53 2007
100	1		_aShimp, Terence A.
245	1	0	_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp.
250			_a7th ed.
260			_aMason, OH : _bThomson/South-Western, _c2007.
300			_axx, 629 p. : _bcol. ill. ; _c28 cm.
500			_aRev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 2003.
526			_cBuku bacaan asas fakulti
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tAdvertising, promotion & supplemental aspects of integrated marketing communications.
907			_a.b15613185 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.123.S53 2007
914			_avtls003527540
990			_azsz
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2013-08-04 _cm _da _feng _gohu _y0 _z.b15613185
999			_c544130 _d544130