000			01523nam a2200361 a 4500
005			20250918190328.0
008			130402s2009 njua 001 0 eng d
020			_a9780137142538 (pbk.) _cHadiah
020			_a0137142536 (pbk.)
039		9	_a201304171802 _bathirah _y04-02-2013 _zfakrul
040			_dUKM
090			_aHF5415.35.S65 2009
090			_aHF5415.35 _b.S65 2009
100	1		_aSolomon, Michael R.
245	1	0	_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
250			_a6th ed.
260			_aUpper Saddle River, NJ : _bPearson Education International, _c2009.
300			_a624 p. : _bmaps, col. ill. ; _c28 cm.
500			_a'Pearson international edition'--Cover.
500			_aIncludes folded'tear-out template' which comprises study plan and world map.
504			_aIncludes bibliographical references and index.
520			_aIntroducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
650		0	_aMarketing _xVocational guidance.
700	1		_aMarshall, Greg W.
700	1		_aStuart, Elnora W.
907			_a.b15608438 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.35.S65 2009
914			_avtls003527035
990			_aathirah
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2013-02-04 _cm _da _feng _gnju _y0 _z.b15608438
999			_c543662 _d543662