| 000 | 01603nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930134349.0 | ||
| 008 | 130329s2010 njua b 001 0 eng | ||
| 020 |
_a9780137006694 (pbk.) _cHadiah |
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| 020 | _a0137006691 (pbk.) | ||
| 039 | 9 |
_a201808151418 _bbaiti _c201304101614 _dzabidah _c201304101613 _dzabidah _y03-29-2013 _zfakrul |
|
| 040 |
_aERL _beng _dUKM |
||
| 090 | _aHF5415.K636 2010 | ||
| 090 |
_aHF5415 _b.K636 2010 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a13th ed., Global ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Education, _c2010. |
||
| 300 |
_a1 v. (various pagings) : _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _a'The Global edition has been edited to include enhancements making it more relevant to students outside the United States.'--P. [4] of cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _a'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics. | |
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 907 |
_a.b15606144 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.K636 2010 |
||
| 914 | _avtls003526793 | ||
| 990 | _aza | ||
| 991 | _aFakulti Sains Sosial & Kemanusiaan | ||
| 998 |
_at _b2013-03-03 _cm _da _feng _gnju _y0 _z.b15606144 |
||
| 999 |
_c543433 _d543433 |
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