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| 008 | 130329s2011 at a b 001 0 eng d | ||
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_a9780538467445 _cHadiah |
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_a201305141144 _bariff _c201304291233 _dnikzal _c201304261613 _dnikzal _c201304261545 _dnikzal _y03-29-2013 _zfakrul |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.F446 2011 | ||
| 090 |
_aHF5415.13 _b.F446 2011 |
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| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aMarketing management strategies / _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _a5th ed. | ||
| 260 |
_aAustralia ; _aUnited States : _bSouth-Western, Cengage Learning, _c2011. |
||
| 300 |
_axxii, 746 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 650 | 4 |
_aMarketing _xManagement _xCase studies. |
|
| 700 | 1 | _aHartline, Michael D. | |
| 907 |
_a.b15605942 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.F446 2011 |
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| 914 | _avtls003526773 | ||
| 990 | _anz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-03-03 _cm _da _feng _gat _y0 _z.b15605942 |
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| 999 |
_c543413 _d543413 |
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