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| 008 | 130426s1993 enkabk 000 0 eng | ||
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_a9780071125130 _cHadiah |
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| 090 | _aHF5415.M347 1993 | ||
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_aHF5415 _b.M347 1993 |
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_aMarketing challenges : _bcases & exercise / _c[edited by] Christopher H. Lovelock, Charles B. Weinberg. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _c1993. |
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| 300 |
_axxxix, 628 p. : _bill., _c24 cm. |
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| 650 | 0 |
_aMarketing _vCase studies. |
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| 650 | 0 |
_aMarketing _vProblems, exercises, etc. |
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| 700 | 1 | _aLovelock, Christopher H. | |
| 700 | 1 | _aWeinberg, Charles B. | |
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_a.b15605681 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.M347 1993 |
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| 914 | _avtls003526745 | ||
| 990 | _anz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-03-03 _cm _da _feng _genk _y0 _z.b15605681 |
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