000			01694nam a2200373 a 4500
005			20250918190316.0
008			130328s2008 enkab b 001 0 eng
020			_a9781844807635 (pbk.) _cHadiah
020			_a1844807630 (pbk.)
039		9	_a201304101057 _bzaina _y03-28-2013 _zfakrul
040			_aUKM _cUKM _dBWKUK _dBWK _dYDXCP _dBTCTA _dEUM _dDEBSZ _dOCLCA _dTULIB _dOCLCO _dUKM
090			_aHF1416.P49 2008
090			_aHF1416 _b.P49 2008
100	1		_aDoole, Isobel, _d1954-
245	1	0	_aInternational marketing strategy : _banalysis, development and implementation / _bIsobel Doole, Robin Lowe.
250			_a5th ed.
260			_aLondon : _bCengage Learning, _c2008.
300			_axxiv, 462 p. : _bcol. ill., maps ; _c28 cm.
500			_aPrevious ed. : 2004.
504			_aIncludes bibliographical references and index.
520	8		_aThis text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _vCase studies.
650		4	_aExport marketing _xManagement _xCase studies.
700	1		_aLowe, Robin, _d1945-
856	4		_uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2343701&custom%5Fatt%5F2=simple%5Fviewer _yInternational marketing strategy _3Inhaltsverzeichnis
907			_a.b15605486 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF1416.P49 2008
914			_avtls003526723
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2013-02-03 _cm _da _feng _genk _y0 _z.b15605486
999			_c543368 _d543368