000			03200cam a22005894a 4500
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008			130328s2005 mauab b 001 0 eng
010			_a2003-064164
020			_a0072833718 (alk. paper)
020			_a9780072833713 (alk. paper)
020			_a0071111026 (international : alk. paper)
020			_a9780071111027 (international : alk. paper) _cHadiah
020			_a0072934956 (CD-Rom)
020			_a9780072934953 (CD-Rom)
029	1		_aYDXCP _b2065442
029	1		_aNZ1 _b8047570
029	1		_aAU@ _b000025077907
029	1		_aDEBBG _bBV019310175
035			_a(OCoLC)53285162
035			_a(OCoLC)ocm53285162
039		9	_y03-28-2013 _zfakrul
040			_aDLC _beng _cDLC _dNLGGC _dBTCTA _dYDXCP _dBAKER _dXVF _dSOI _dKAAUA _dDEBBG _dUKWOH _dOH@
042			_apcc
049			_aUKMA
050	0	0	_aHF1416 _b.C375 2005
082	0	0	_a658.8/4 _222
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L. Graham.
250			_a12th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2005.
300			_axxxiii, 697 p. : _bcol. ill., col. maps ; _c29 cm. + _e1 CD-ROM (4 3/4 in.)
490	1		_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
505	0		_aThe scope and challenge of international marketing -- The dynamic environment of international trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: critical concern -- The international legal environment: playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators.
520			_aThis edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
650		4	_aEmpresas internacionales.
650	1	7	_aInternationale marketing. _2gtt
650	0	7	_aInternationales Marketing. _2swd
700	1		_aGraham, John L.
776	0	8	_iOnline version: _aCateora, Philip R. _tInternational marketing. _b12th ed. _dBoston : McGraw-Hill/Irwin, c2005 _w(OCoLC)749120915
830		0	_aMcGraw-Hill/Irwin series in marketing.
907			_a.b15604937 _b2019-11-13 _c2019-11-12
942			_n0
914			_avtls003526668
991			_aFakulti Sains Sosial & Kemanusiaan
998			_anone _b2013-02-03 _cm _da _feng _gmau _y0 _z.b15604937
999			_c543313 _d543313