000			02887nam a2200373 a 4500
005			20250930134343.0
008			130327s2005 ohua b 001 0 eng
020			_a0324201605
020			_a9780324201604
020			_a0324225091 (pbk.)
020			_a9780324225099 (pbk.) _cHadiah
039		9	_a201305021510 _brosli _y03-27-2013 _zfakrul
040			_aDLC _beng _cDLC _dSINAP _dBAKER _dBTCTA _dYDXCP _dUQ1 _dUBA _dDEBBG _dOCL _dA7U _dTULIB _dBDX _dUKM
049			_aUKMA
090			_aHF5415.2.C5 2005
090			_aHF5415.2 _b.C5 2005
100	1		_aChurchill, Gilbert A.
245	1	0	_aMarketing research : _bmethodological foundations / _cGilbert A. Churchill, Dawn Iacobucci.
250			_a9th ed.
260			_aMason, Ohio : _bThomson/South-Western, _c2005.
300			_axxii, 697 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
520	1		_a'Marketing Research: Methodological Foundations, 9E, has established itself as a classic through eight previous editions by presenting balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.''This text serves both the aspiring manager and the aspiring researcher through its basic organization around the stages of the research process. The research process is a sequence of steps that must be completed when answering a research question and the six parts of the text parallel these stages: Formulate the problem, determine the research design, design the data-collection methods and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.''This new edition provides extensive treatment of cutting-edge topics such as data-mining, ethics in the field of marketing research, international marketing research, customer relationship management, and current managerial trends for effective decision-making in the field.''Cases are found at the end of each part to assist readers in developing their evaluation and analytical skills and also to help them apply the text materials to various marketing research situations. Some of the cases also include raw data for students to use with either SPSS or Excel.'--BOOK JACKET.
650		0	_aMarketing research. _960390
700	1		_aIacobucci, Dawn. _952323
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013317556&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
907			_a.b15604032 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.2.C5 2005
914			_avtls003526575
990			_ark4
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2013-01-03 _cm _da _feng _gohu _y0 _z.b15604032
999			_c543224 _d543224