000			01345nam a2200349 a 4500
005			20250930134300.0
008			130307s2011 nyu b 001 0 eng
020			_a9781606492413 _cRM113.06
039		9	_a201306101010 _bbaizura _c201305301439 _dros _c201303071518 _dros _y03-07-2013 _zros
040			_aUKM
090			_aHF5415.153.S238
090			_aHF5415.153 _b.S238
100	1		_aSanders, G. Lawrence.
245	1	0	_aDeveloping new products and services : _blearning, differentiation and innovation / _cG. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].
260			_aNew York : _bBusiness Expert Press, _c2011.
300			_axx, 340 p. : _bill. ; _c23 cm.
490	1		_aThe marketing research collection.
504			_aIncludes bibliographical references (p. [327]-335) and index.
650		0	_aNew products _xManagement. _960549
650		0	_aNew products _xMarketing.
650		0	_aProduct differentiation.
650		0	_aCreative ability in business _xManagement. _964952
700	1		_aHuefner, Ronald J.
830		0	_aMarketing research collection.
907			_a.b15586790 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.153.S238
914			_avtls003524692
990			_anm
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2013-07-03 _cm _da _feng _gnyu _y0 _z.b15586790
999			_c541575 _d541575