000			02161nam a2200337 a 4500
005			20250930134257.0
008			130306s2011 enka b 001 0 eng
020			_a9780521769518 (hbk.) _cRM302.54
020			_a0521769515 (hbk.)
039		9	_a201309261106 _bzabidah _c201309091031 _dros _y03-06-2013 _zros
040			_aDLC _cDLC _dYDX _dBTCTA _dUKM
090			_aHD53.S354
090			_aHD53 _b.S354
100	1		_aSchiuma, Giovanni.
245	1	4	_aThe value of arts for business / _cGiovanni Schiuma.
260			_aCambridge, UK : _bCambridge University Press, _c2011.
300			_axvii, 294 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 265-283) and index.
520			_a'The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business'-- _cProvided by publisher.
650		0	_aCreative ability in business. _959504
650		0	_aManagement.
650		0	_aArts.
907			_a.b15585682 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD53.S354
914			_avtls003524574
990			_aza
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2013-06-03 _cm _da _feng _genk _y0 _z.b15585682
999			_c541466 _d541466