| 000 | 01184nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918190129.0 | ||
| 008 | 130305s2012 nju b 001 0 eng | ||
| 020 |
_a9781118167465 (hbk.) _cRM61.29 |
||
| 020 | _a1118167465 (hbk.) | ||
| 039 | 9 |
_a201306101234 _bzabidah _c201305311203 _dros _y03-05-2013 _zros |
|
| 040 |
_aBTCTA _beng _cBTCTA _dUKM |
||
| 090 | _aHM742.P768 | ||
| 090 |
_aHM742 _b.P768 |
||
| 100 | 1 | _aProulx, Mike. | |
| 245 | 1 | 0 |
_aSocial TV : _bhow marketers can reach and engage audiences by connecting television to the web, social media, and mobile / _cMike Proulx, Stacey Shepatin. |
| 246 | 3 | _aSocial television | |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2012. |
||
| 300 |
_a272 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 245-258) and index. | ||
| 650 | 0 |
_aTelevision programs _xInternet marketing. |
|
| 650 | 0 | _aOnline social networks. | |
| 700 | 1 | _aShepatin, Stacey. | |
| 907 |
_a.b15583776 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHM742.P768 |
||
| 914 | _avtls003524364 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2013-05-03 _cm _da _feng _gnju _y0 _z.b15583776 |
||
| 999 |
_c541275 _d541275 |
||