000			02217nam a2200325 a 4500
005			20250918190124.0
008			130304s2011 nju b 001 0 eng
020			_a9780470488218 (hbk.) _cRM73.57
020			_a0470488212 (hbk.)
039		9	_a201306110838 _bzabidah _c201305311149 _dros _y03-04-2013 _zros
040			_aDLC _cDLC _dUKM
043			_an-us---
090			_aHF5439.H82J666
090			_aHF5439.H82 _bJ666
100	1		_aJones, Kathryn A., _d1956-
245	1	0	_aAmway forever : _bthe amazing story of a global business phenomenon / _cKathryn A. Jones.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2011.
300			_axvi, 220 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 203-211) and index.
520			_a'A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying'you know us as Amway.'Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success'-- _cProvided by publisher.
610	2	0	_aAmway Corporation.
650		0	_aDirect selling _zUnited States.
907			_a.b15582711 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5439.H82J666
914			_avtls003524251
990			_aza
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2013-04-03 _cm _da _feng _gnju _y0 _z.b15582711
999			_c541169 _d541169