| 000 | 02379nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918190124.0 | ||
| 008 | 130304s2012 nju b 001 0 eng | ||
| 020 |
_a9781118113363 (hbk.) _cRM61.29 |
||
| 020 | _a1118113365 (hbk.) | ||
| 039 | 9 |
_a201306110852 _bzabidah _c201305311145 _dros _y03-04-2013 _zros |
|
| 040 |
_aDLC _cDLC _dYDX _dUKM |
||
| 090 | _aHF5415.12615.D668 | ||
| 090 |
_aHF5415.12615 _b.D668 |
||
| 100 | 1 |
_aDooley, Roger, _d1952- |
|
| 245 | 1 | 0 |
_aBrainfluence : _b100 ways to persuade and convince consumers with neuromarketing / _cRoger Dooley. |
| 260 |
_aHoboken, N. J. : _bJohn Wiley, _c2012. |
||
| 300 |
_axviii, 286 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 265-277). | ||
| 520 |
_a'Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts'-- _cProvided by publisher. |
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| 650 | 0 | _aNeuromarketing. | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 |
_aConsumers _xPsychology. |
|
| 907 |
_a.b15582681 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.12615.D668 |
||
| 914 | _avtls003524248 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2013-04-03 _cm _da _feng _gnju _y0 _z.b15582681 |
||
| 999 |
_c541167 _d541167 |
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