000			02672nam a22003494a 4500
005			20250918190124.0
008			130304s2011 nju 001 0 eng
020			_a9780470888018 (hbk.) _cRM61.29
020			_a0470888016 (hbk.)
039		9	_a201306111213 _brosli _c201305311143 _dros _y03-04-2013 _zros
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dDLC _dUKM
090			_aHF5415.126.C437
090			_aHF5415.126 _b.C437
100	1		_aCesari, Rick, _d1956-
245	1	0	_aBuy now : _bcreative marketing that gets customers to respond to you and your product / _cRick Cesari, Ron Lynch ; with Tom Kelly.
260			_aHoboken, N.J. : _bWiley, _c2011.
300			_axiv, 224 p. ; _c24 cm.
500			_aIncludes index.
520			_a'Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a'self-funding'marketing campaign Learn the techniques to building offers that will get people to respond to your products Use'high touch' direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.'-- _cProvided by publisher.
650		0	_aDirect marketing.
650		0	_aCustomer relations.
700	1		_aLynch, Ron, _d1966-
700	1		_aKelly, Tom, _d1950 Oct. 8-
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg
907			_a.b1558267x _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.126.C437
914			_avtls003524247
990			_ark4
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2013-04-03 _cm _da _feng _gnju _y0 _z.b1558267x
999			_c541166 _d541166