| 000 | 02465nam a22003494a 4500 | ||
|---|---|---|---|
| 005 | 20250918190123.0 | ||
| 008 | 130304s2011 njua 000 0 eng | ||
| 020 |
_a9780470976319 (hbk.) _cRM92.01 |
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| 020 | _a9781119993803 (ebk) | ||
| 020 | _a9780470976500 (ebk) | ||
| 020 | _a9780470976494 (ebk) | ||
| 039 | 9 |
_a201306111207 _brosli _c201305311139 _dros _y03-04-2013 _zros |
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| 040 |
_aDLC _cDLC _dDLC _dUKM |
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| 090 | _aHF5415.5.B3669 | ||
| 090 |
_aHF5415.5 _b.B3669 |
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| 100 | 1 | _aBarwise, Patrick. | |
| 245 | 1 | 0 |
_aBeyond the familiar : _blong-term growth through customer focus and innovation / _cby Patrick Barwise and Se Meehan. |
| 260 |
_aHoboken, N.J. : _bJossey-Bass/Wiley, _c2011. |
||
| 300 |
_ax, 174 p. : _bill. ; _c24 cm. |
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| 520 |
_a'Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a'blue-sky','out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.'-- _cProvided by publisher. |
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| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aSuccess in business. | |
| 700 | 1 | _aMeehan, Sean. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1102/2010050389-t.html |
| 907 |
_a.b15582528 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.5.B3669 |
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| 914 | _avtls003524231 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2013-04-03 _cm _da _feng _gnju _y0 _z.b15582528 |
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| 999 |
_c541151 _d541151 |
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