000 02512nam a2200349 a 4500
005 20250918190123.0
008 130304s2012 njua b 001 0 eng
020 _a9781118231937 (pbk.)
_cRM49.00
039 9 _a201306111536
_brosli
_c201305311133
_dros
_y03-04-2013
_zros
040 _aDLC
_cDLC
_dDLC
_dUKM
090 _aHF5415.1265.F688 2012
090 _aHF5415.1265
_b.F688 2012
100 1 _aFox, Vanessa,
_d1972-
245 1 0 _aMarketing in the age of Google:
_byour online strategy IS your business strategy /
_cVanessa Fox.
250 _aRev. and updated.
260 _aHoboken, N.J. :
_bWiley,
_c2012.
300 _axviii, 254 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
520 _a'Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as'Panda' Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how'--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aInternet searching.
650 0 _aWeb search engines.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118231937.jpg
907 _a.b15582413
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.1265.F688 2012
914 _avtls003524220
990 _ark4
991 _aFakulti Ekonomi dan Perniagaan
998 _at
_b2013-04-03
_cm
_da
_feng
_gnju
_y0
_z.b15582413
999 _c541140
_d541140