000			02967nam a2200349 a 4500
005			20250918190121.0
008			130301s2012 nju 001 0 eng
020			_a9781118176283 (pbk.) _cRM45.93
020			_a1118176286 (pbk.)
039		9	_a201306111508 _brosli _c201305311128 _dros _y03-01-2013 _zros
040			_aDLC _beng _cDLC _dIG# _dUKMGB _dVP@ _dSINLB _dYDXCP _dBWX _dCDX _dDLC _dUKM
090			_aHF5415.55.S737 2012
090			_aHF5415.55 _b.S737 2012
100	1		_aStratten, Scott.
245	1	0	_aUnMarketing : _bstop marketing. Start engaging / _cScott Stratten.
250			_aRev. and updated.
260			_aHoboken, N.J. : _bWiley, _c2012.
300			_axiv, 251 p. ; _c23 cm.
500			_aIncludes index.
505	0		_aHierachy of buying -- A word on experts -- Trust gap -- Restaurant that didn't get it -- Cold calling -- Aiming your company at the bottom of the barrel -- Pull and stay -- Reasons why companies don't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn versu Google+ -- Socal media platforming -- HARO: platforming example -- The game has changed: immediacy and relevancy -- Publicized customer service -- Don't bank on the bold -- Seven deadly social media sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths are moving ... -- Naked pizza -- Don't feed the trolls -- Tweetathon -- YOur website: old school versus new school -- Captchas -- Experience gap -- RAising and keeping the bar high: Cirque -- Stirring coffee -- Experince gap for small biz -- Using stop start continue -- Zappos -- Rockport -- FreshBooks -- Why you can't learn from millionaires -- Transparency and autheticity -- My transparency on Twitter -- Your transparency on Twitter -- Affiliates -- Testimonials -- Best sellers -- Why being a work-at-home mom is bad for business -- Hello? Walmart? -- Idea creation -- Idea delivery -- Doing in-person seminars -- Tele-seminars -- Tele-summits -- How and why I created a summit ebook instead -- Viral marketing -- Uncercover UnMarketing -- Putting it into practice -- Lush -- Trade shows -- Social media at trade shows -- UnNetworking: why networking events are evil -- The awesomeness of being a 2.0 author -- The UnTour -- The UnEnd.
520			_aPotential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
650		0	_aRelationship marketing.
650		0	_aViral marketing.
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
907			_a.b15581962 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.55.S737 2012
914			_avtls003524175
990			_ark4
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2013-01-03 _cm _da _feng _gnju _y0 _z.b15581962
999			_c541097 _d541097