000			02018nam a2200337 a 4500
005			20250918170920.0
008			121101s2012 nyu b 001 0 eng
020			_a9780073512051 (pbk.) _cRM497.30
020			_a9780071310727 _cHadiah
039		9	_a201905100922 _bemilda _c201307291219 _dzabidah _c201306181126 _drasyilla _y11-01-2012 _zrasyilla
040			_aDLC _cDLC _dDLC _dUKM
090			_aHM1221 _b.P835 2012
245	0	0	_aPublic relations : _bthe profession and the practice / _cDan Lattimore ... [et al.].
250			_aFourth edition.
264		1	_aNew York : _bMcGraw-Hill, _c2012.
300			_a1 v. (various pagings) : _bcolors, illustrations ; _c26 cm.
336			_atext _2rdacontent
337			_avolume
504			_aIncludes bibliographical references and index.
520			_a'Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies'-- _cProvided by publisher.
650		0	_aPublic relations.
650		0	_aPublic relations _zUnited States.
700	1		_aLattimore, Dan, _eauthor.
907			_a.b15516404 _b2020-02-06 _c2019-11-12
942			_c01 _n0 _kHM1221 .P835 2012
914			_avtls003517254
949			_o101006709 (n.2)
990			_aza
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-01-11 _cm _da _feng _gnyu _y0 _z.b15516404
999			_c534708 _d534708