| 000 | 02325nam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20250918170617.0 | ||
| 008 | 120918s2009 enka bi 001 0 eng | ||
| 020 |
_a9780470744796 _qpaperback _cHadiah |
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| 020 | _a0470744790 (pbk.) | ||
| 039 | 9 |
_a201811131240 _byah _c201709271508 _dlan _c201307310836 _dbaiti _c201303271554 _dfati _y09-18-2012 _zlatihan |
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| 040 |
_dUKM _erda |
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| 090 | _aHD30.4.S435 2009 | ||
| 090 |
_aHD30.4 _b.S435 2009 |
||
| 090 |
_aHD30.4 _b.S435 2009 3 |
||
| 100 | 1 | _aSekaran, Uma. | |
| 245 | 1 | 0 |
_aResearch methods for business : _ba skill-building approach / _cUma Sekaran and Roger Bougie. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aChichester : _bJohn Wiley & Sons, _c2009. |
|
| 300 |
_axx, 468 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 1 | _a'Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.''The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.'--BOOK JACKET. | |
| 650 | 0 |
_aBusiness _xResearch _xMethodology. |
|
| 700 | 1 | _aBougie, Roger. | |
| 907 |
_a.b15473582 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD30.4.S435 2009 |
||
| 914 | _avtls003512789 | ||
| 990 | _aza | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_al _a(4)t _b2012-05-09 _cm _da _feng _genk _y0 _z.b15473582 |
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| 999 |
_c530529 _d530529 |
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