000			01314nam a2200325 a 4500
005			20250930133809.0
008			120830s20122011onca bi 001 0 eng d
020			_a9780176504076 _cRM445.60
039		9	_a201210221408 _blan _c201210221214 _dlan _c201210191155 _dhendon _y08-30-2012 _zsanusi
040			_aUKM
090			_aHF5415.M31946 2012
090			_aHF5415 _b.M31946 2012
245	0	0	_aMarketing / _cCharles W. Lamb ... [et al.].
250			_a5th Canadian ed.
260			_aToronto : _bNelson Education, _c2012.
300			_axxiv, 648 p. : _bill. (col.) ; _c29 cm.
500			_aFirst ed., published 1997, had ed. statement : Canadian 3rd ed. : 2nd ed. pusblihed as : The subject is marketing.
500			_aAdapted from Marketing, 11th ed., by Charles W. Lamb, Joseph F. hair, and Carl McDaniel, published by Cengage Learning, 2011.
504			_aIncludes bibliographical references (p. 617-635) and index.
650		0	_aMarketing _vTextbooks.
650		0	_aMarketing _xManagement _vTextbooks.
700	1		_aLamb, Charles W. _939800
907			_a.b15460472 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.M31946 2012
914			_avtls003511393
990			_aha
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-04-08 _cm _da _feng _gonc _y0 _z.b15460472
999			_c529307 _d529307