000			02723nam a2200361 a 4500
005			20250918164821.0
008			120711s2011 njua b 001 0 eng
010			_a2010-054031
020			_a9781118003763 (pbk.) _cRM46.39
020			_a1118003764 (pbk.)
039		9	_a201208090822 _bzabidah _c201207110941 _drahah _y07-11-2012 _zrahah
040			_aDLC _dUKM
090			_aHF5415.1265.S66 2011
090			_aHF5415.1265 _b.S66 2011
100	1		_aSolis, Brian.
245	1	0	_aEngage! : _bthe complete guide for brands and businesses to build, cultivate, and measure success in the new web / _cBrian Solis.
250			_aRevised and updated.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2011.
300			_axx, 316 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_a'The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?'-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aCustomer relations.
650		0	_aOnline social networks.
907			_a.b15425435 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.1265.S66 2011
914			_avtls003507704
990			_aza
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-11-07 _cm _da _feng _gnju _y0 _z.b15425435
999			_c525936 _d525936