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040 _aDLC
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090 _aHF5415.M524
090 _aHF5415
_b.M524
100 1 _aMiddleton, Simon,
_d1958-
245 1 0 _aWhat you need to know about marketing /
_cSimon Middleton.
260 _aChichester, West Sussex :
_bCapstone,
_c2011.
300 _av, 268 p. :
_bill. ;
_c20 cm.
500 _aIncludes index.
520 _aShows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new'digital' world, and more.
650 0 _aMarketing.
_960389
650 0 _aMarketing
_xManagement.
907 _a.b15422318
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.M524
914 _avtls003507311
990 _ark4
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2012-06-07
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_genk
_y0
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999 _c525643
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