000			01968nam a2200361 a 4500
005			20250918164756.0
008			120704s2012 enk b 001 0 eng
020			_a9780415548427 (alk. paper) _cRM369.15
020			_a9780415548434 (pbk. )
039		9	_a201208031548 _bhayat _c201207261503 _dbaiti _c201207261502 _dbaiti _c201207041004 _drahah _y07-04-2012 _zrahah
040			_aUKM
043			_an-us--- _ae-uk---
090			_aHE8700.8.J648
090			_aHE8700.8 _b.J648
100	1		_aJohnson, Catherine.
245	1	0	_aBranding television / _cCatherine Johnson.
260			_aAbingdon, Oxon ; _bRoutledge, _cc2012.
300			_axvii, 197 p.; _c25 cm.
490	0		_aComedia
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
650		0	_aTelevision broadcasting _zUnited States.
650		0	_aTelevision broadcasting _zUnited Kingdom.
650		0	_aBranding (Marketing) _zUnited States.
650		0	_aBranding (Marketing) _zUnited Kingdom.
907			_a.b15420188 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHE8700.8.J648
914			_avtls003507065
990			_abaiti
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-04-07 _cm _da _feng _genk _y0 _z.b15420188
999			_c525439 _d525439